Is your bread and butter consumer the undaunted striver, the impulsive spender, the aspiring struggler or the secure traditionalist? Euromonitor International’s new white paper—“7 Consumer Types for Successful Targeted Marketing’—looks at the key types of consumers based on data gathered in its Global Consumer Trends survey. The paper captures personality traits, preferences and buying behaviors. Euromonitor’s survey team developed seven global consumer types from the survey data: undaunted s...